Luisago (Como, Italy), July 25, 2024 – ACI blueteam is pleased to present its new communication channels, designed to improve the positioning of the Company by raising its image to the quality of the services offered to Customers that has always distinguished our TMC. The restyling work involved the corporate website and all social media outlets, making the content even more appealing and emotional.
The renovation of the ACI blueteam portal included not only a revamp of the image, but also a strategic reorganization of the content into three areas, in order to give more space to individual services. The Corporate area (aciblueteam.it) is dedicated to the Company, its mission and values; the Business Travel area (business.aciblueteam.it) represents the Company's core business and includes Corporate Travel, MICE and the affiliate program for Partner Agencies; and, finally, the Leisure area (leisure.aciblueteam.it) is focused on the world of vacations, Property Agencies and the Brand dedicated to Exclusive Luxury Travel. The last section also includes the direct link to PrenotACI, ACI blueteam's booking platform for travel services and hotel accommodation.
Such a significant redesign work could not fail to include the social media outlets, which were updated in line with the new image using more and more high quality, modern and empathetic photo and video content to transport users into the universe of ACI blueteam values, showing all the services offered in a more appealing way. In addition to improving the visual quality and consistency of the Brand, a series of social campaigns have also been implemented with the aim of engaging the audience and fostering a deeper connection with our Customers.
“The design of new ACI blueteam communication channels emerged from the need to elevate the image and positioning to the excellent quality of services we offer,” says Piergiorgio Reggio, Corporate Leisure & Marketing Director at ACI blueteam. “We are thrilled with the result, with a photographic and cinematic approach much closer to our main clientele: the fashion industry. There is thus even more room for the storytelling of our services through emotional video content, which is much more immediate and much less static than it used to be in the past. An important path of renovation that we will carry forward in all the Company's communication efforts.”
www.missionline.it
www.ttgitalia.com
www.guidaviaggi.it
www.travelquotidiano.com
www.travelnostop.com
www.advtraining.it
www.ilgiornaledelturismo.com
www.qualitytravel.it
www.consiglidiviaggio.it
www.businessmobility.travel
www.trendsettimanale.it
